Audience Research

Before planning and doing a TV advert, we need to keep in mind who is our target audience.

Mainstream Audiences:

• a media product that has broad appeal, even if not everybody likes it. e.g. Blockbuster movies.

Alternative Audiences:

• the opposite of mainstream audiences
• people who like new or different media products with different or unusual tastes.

Niche Audiences:

• a very specialised group of people
• not a large group of people

One can find out more about a target audience by carrying out an audience research:

• the process that the Media Industries go through to study audiences
• they do so by asking them questions to get to know their likes, dislikes, lifestyle, etc.
• they use methods like questionnaires, focus groups, surveys, etc.
• they find out their target audience.