Media Producers, Products and Audiences

'Media Producer', 'Media Product', and 'Media Audience' are 3 terms which are all related to each other. The media producers are those people or companies who create media products for their target audience.

Media Producers:

• the companies in the media industry that create communication through mass media
• like other business industries, their purpose is to make money
• they know how their target audienceuses their media products and what are their likes.

Media Products:

• a tangible or electronic 'message' that the media conveys through its channels of distribution to the audience. Examples: magazines, newspapers, TV programmes, radio transmissions, films, books, music tracks, podcasts, websites, audio-books, e-books, etc.
• it is affected by the way the media producers think about their audiences.

Target Audience:

• a group of people targeted by the media industry because they broadly share similar characteristics and interests.