It is the various means of communication that can easily reach large numbers of people. It includes television, radio, Internet and newspapers amongst others.
"Mass media play a significant role in shaping public perceptions on a variety of important issues, both through the information that is dispensed through them, and through the interpretations they place upon this information. The also play a large role in shaping modern culture, by selecting and portraying a particular set of beliefs, values, and traditions (an entire way of life), as reality. That is, by portraying a certain interpretation of reality, they shape reality to be more in line with that interpretation."
Mass media can be used for various purposes:From: Wikipedia
- Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication.
- Entertainment, traditionally through performances of acting, music, and sports, along with light reading; since the late 20th century also through video and computer games.
- Public service announcements.
- Broadcasting,example: radio and television.
- Various types of recorded discs or tapes.
- The Internet - examples include Blogs and podcasts
- Mobile phones
- Publishing, including electronic publishing
- Video games, which have developed into a mass form of media.
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