Who is the audience?
- a group of people who is targeted by the media
- how does the media knows the likes and dislikes of such a diverse group of people?
Market Research:
- research is a very important process
- all media products have been carefully planned and researched to try to make them as successful as possible.
Groups of Audiences:
- data gathered through research can be broken down into DEMOGRAPHIC GROUPINGS.
The Media Industry uses the categories to distinguish between different groups of people:
- socio-economic status
- interests and lifestyle
- gender
- age-group
- location.
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