Unit 19: Digital Graphics for Interactive Media
Task 2
The MediaCast Identity
Who is the audience?
The audience is a varied one, starting from students who attend MCAST and who form part of MediaCast, their friends from outside the school, and even their potential employers later on in the future.
What is the brief?
“Mediacast is made up of a growing community of media students at MCAST Art and Design. In order for exponential growth and more accessibility/communication between members, you will be required to design a blog for Mediacast. The chosen blog will be used by all media students at MCAST to post their profiles and portfolios as well as share information and links with other students or members.
The design of the blog needs to be based on thorough research about the meaning, identity and future of Mediacast. As the blog could also be a source for potential employers of the students, it needs to be aesthetically pleasing to a varied audience and needs to communicate a message of professionalism, community and innovation.”
Market Research
The students produce works after an intensive research is carried out.
Copyright
All works of students are copyrighted and have to be shown on the blog with their permission.
Ethical Issues
The works and everything else on the blog needs to be ethical, don’t offend anyone, and everything needs to be ethically correct. Any posts and comments should be moderated.
Confidentiality
Regarding online student profiles, only the details that the actual students want to be shown will be written in the blog.
Representation
Any original works will be represented exactly shown as they are originally and wouldn’t be modified in any way.
Intellectual Property Rights
Any works are owned by the students and by Mediacast group.
Site Map and Requirements
The colour scheme of the blog
It can be the colours of the MCAST and Mediacast logos, that are white, light orange, and black.
The design of the profile page
Please refer to Site Map.
The banner
It can include something related to media, for example, a film reel and a film camera. Then there will be the Mediacast logo.
The background
There can be a collage of images with the theme of media, for example: cameras, film reels, red heads, microphones, etc.
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