Questionnaire of 2 Similar Products

Questionnaire

Understanding how media audiences respond to media products

This questionnaire is being carried out to discover how different types of people react to advertisements promoting similar products.

Please watch these two commercials and then answer the questions below.

• First commercial: ‘Doro HandlePlus Mobile Phone for Older People’

                         Link - http://www.youtube.com/watch?v=aTShJpf_pu8

• Second commercial: ‘iPhone 3G – Everyone’

                             Link - http://www.youtube.com/watch?v=-XR7o9CjkiM

1. What is your gender?

                      c  Male                 c  Female

2. What is your age?   _________ years

3. In your opinion, which of the two advertisements is the most effective?

c  First commercial – ‘Doro HandlePlus Mobile Phone for Older People’

c  Second Commercial – ‘iPhone 3G – Everyone’

Ø   Why?

                                 _____________________________________________________

                                 _____________________________________________________

4. Do you think that the advertisements reach their aim of convincing the audience in buying the product?

• ‘Doro HandlePlus Mobile Phone for Older People’

                      c YES                  c  NO

• ‘iPhone 3G – Everyone’

                      c  YES                 c  NO

5. Are the advertisements good technically (Layout, Content, etc…)?

• ‘Doro HandlePlus Mobile Phone for Older People’

                      c YES                  c  NO

• ‘iPhone 3G – Everyone’

                      c  YES                 c  NO

6. Which of the following can describe these advertisements?

       (Tick where appropriate)

• ‘Doro HandlePlus Mobile Phone for Older People’

c  Simple

c  Includes computer graphics

c  Too much information in one advertisement

c  Clear message

c  Realist narrative

c  Appealing

c  Too empty

c  The voiceover is very essential

• ‘iPhone 3G – Everyone’

c  Simple

c  Includes computer graphics

c  Too much information in one advertisement

c  Clear message

c  Realist narrative

c  Appealing

c  Too empty

c  The voiceover is very essential

7. Which type of audience are these advertisements targeting?

• ‘Doro HandlePlus Mobile Phone for Older People’

      c  Mainstream Audience (a large number of people)

      c  Alternative Audience (people with unusual tastes)

      c  Niche Audience (a specialized group of people)

• ‘iPhone 3G – Everyone’

c  Mainstream Audience (a large number of people)

c  Alternative Audience (people with unusual tastes)

      c  Niche Audience (a specialized group of people)

8. Was the advert appealing to you?

• ‘Doro HandlePlus Mobile Phone for Older People’

      c YES     

      - In what ways?  ________________________________________________

      c  NO     

 

      - In what ways?  _______________________________________________ _

• ‘iPhone 3G – Everyone’

c  YES         

- In what ways?  _________________________________________________

c  NO          

 - In what ways?  _________________________________________________

9. What did you find similar between the two advertisements?

      ____________________________________________________________________

      ____________________________________________________________________

10. What did you find different between the two advertisements?

      ____________________________________________________________________

      ____________________________________________________________________

Thanks for your participation.

Rodianne Xuereb

MCAST-BTEC Extended Diploma in Creative Media Production (First Year)