The Work of Media Producers

What do media producers do?

They produce media products.

They know how their target audience uses their media products and what are their likes.

Examples of Media Products:

Sites, Podcast, Adverts, Press, TV programmes, Radio...etc

Media Producers  ->  Media Products  ->  Audiences

Media Products:

Is effected by the way media producers think about their audience.

They make it their job to know what their audiences likes and wants (audience research).

Types of media products found around us:

Music, Articles, TV programmes, Power Point Presentations, Merchandising, Posters, Adverts,

Youtube, Social network...etc

Conclusion:

There is someone who carefully choses what we see, hear, buy and consume.

Every media product we own has been carefully shaped to suit our taste.

WHY?

Because the media industry is a money-making business and like every business organisation is to make money by carefully targetting their audience.

Who is the audience?

A group of people whos targeted by the media.

How does the media knows the likes and dislikes of such a diverse group of people?

Market Research:

Research is a very important process. All media products have been carefully planned and researched to try to make them as successful as possible .

WHY?

Because the media industries are money making business.

Group of Audiences:

How do you think media industries group their target audiences?

Data gatheresd through research can be broken down into demographic grouping (=the way people can be grouped together)

Demographic Groupings:

The media industry uses the categories to distinguish between different groups of people.

Socio-Economice status:

Also known as social class

Past – working class – manual workers

Today more women are working more upward mobility  due to more education and more jobs in the service sector – middle class

Socio-Economice status in media?

Kalamita, Bondiplus, MTV, Mezzo

Interests & lifestyle:

Lifestyle - the way people live and how they spend time.

Closely related to occupations due to income.

 Ex: Yacthing magazine.

The audience might also be interested in collecting antiques, eating out, property.

So the advertisers take in consideration their interest.